Jared Madden

Should online news edit comments?

// July 18th, 2010 // No Comments » // Articles, Media

I was just on a popular Sydney morning paper that was heralding (pun intended) its particular views and I decided to add to the conversation and make a comment. Hours later I came back to view the conversation to find that only half my comment had been published and its context was skewed because it lacked the full message, and it had my name on it!!

I know that papers (historically) have determined that it is in their best interest to maintain full control over content but does this model fit when you include social media into the mix? If you give people the space comment online then people expect to speak their mind, fully. The future profitability of newspapers is dubious if old models are to be continued, yet if they cannot embrace the new models of new media fully into their mix, will they indeed have a future?

BlogTV goes mobile

// February 11th, 2008 // No Comments » // Articles

BlogTV, a blogvideo streaming service (live & pre-recorded), is the latest social platform rushing over to offer its services mobile. Their new site m.blogtv.com offers live streaming to almost any ‘video’ capable phone with the exclusion of the iPhone.

BlogTV enables the host and viewers to communicate and therefore create a more engaging experience rather then just providing pre-recorded video content. They claim that the entire interaction experience is available on most modern phones.

popurls – nice web aggregator

// February 11th, 2008 // No Comments » // Articles

If you are wanting to find out what currently the best content or conversations are on the web then head over to popurls.com. This is a smart little web aggregates that collects the headlines and latest (popular) material from a host of different news, social, and sharing websites.

It is available directly via your web browser or directly to mobile, iPhone, PSP, PS3, twitter, jaiku and Wii.

Basically popurl is a nice GUI of RSS feeds that you don’t have to set up yourself, anyone who uses RSS will understand the logic behind it buy ultimately use their own setup. If you are wishing to explain how RSS feeds work, this is a great place to take people as an example.l

Stop ignoring in-game marketing

// February 11th, 2008 // 1 Comment » // Articles

Do you have Games listed as a legitimate place for your marketing in 2008. Do you know the opportunities that games can provide for you? If not then here a a few quick facts for you. (more…)

Yahoo closes premium music service

// February 5th, 2008 // No Comments » // Articles

Yahoo shut its premium music download service today, redirecting all traffic to Real Networks’ Rhapsody service. This is in direct relation to Apple’s dominance of the online music service through the iTunes Music Store. Although this may be fairly short lived if Microsft is successful in its takeover bid of Yahoo who will be seeking to strengthen its music delivery channels for its Zune music player.

Facebook Apps on your website

// January 25th, 2008 // No Comments » // Articles

Facebook has announced the launch of a new ’service’ which enables anyone to include Facebook applications on their own website. The breakthrough comes with the ability for Facebook to execute the server code on their system while you simply have the face of the app showing on your website.

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youTube joins the mobile revolution

// January 25th, 2008 // No Comments » // Articles

It seems that everyone is adding a mobile channel to their platforms. youTube has just launched m.youtube.com which enables users of 3G and WiFi phones to log in and view video content.

To use the mobile channel you need to download a mobile application which is only available for a limited number of late model phones including the iPhone

For more information visit the youtube blog

Livecastr – Live Video from your Mobile

// January 25th, 2008 // No Comments » // Articles

Livecastr has launched a platform that allow people to broadcast video ‘live’ from their mobile phone. The video can be viewed either from a friends mobile, the Livecastr site or from the Livecastr player which can be embedded into the ‘broadcasters’ personal web page or social network platform.

Livecastr is currently in private beta release which means that they are seeking people to test their platform for them. Look to Livecastr in the future becoming a important media channel for businesses wanting to participate in the newmedia conversation.

Is this technology important? (more…)

What’s big for newmedia in 2008

// January 1st, 2008 // No Comments » // Articles

Its a question that we at emersive have been asked a lot recently so I thought I’d start the new year with my prediction for what is going to be big in 2008. I have four, yes four, I could not slim it down to one as I believe all of these advances are as important as each other.

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Google Launches Mobile Platform

// November 15th, 2007 // No Comments » // Articles

Google has launched new mobile platform called Android which is an open platform for mobile devices. It enables the development of connectivity tools to be developed that links mobile to the internet. Google has also announced a $10million prize pool for develpers who build innovative apps for the platform.

So if you take all the technical mumbo jumbo away what does ‘Android‘ mean to consumers, business and markets. It simply comes down to one simple concept.

The ability to be digitally connected from any location. (more…)